3 Commercial Real Estate Trends You Should Take Note Of
As a commercial real estate agent, you’re a master at making deals and connecting buyers and sellers. But in order to work your sales magic, you need to attract clientele. Advertising on the side of buses may have worked in the past, but in this whirlwind of technological advancement, there are a variety of alternatives you can use to reach out to previously untapped demographics. Here are three trends you can use to your advantage.
1. Make a Website
This is the digital age, and the internet is an invaluable resource. Newer generations who have grown up with the information super highway increasingly turn to websites to find products and services. If you want to reach a younger audience, establishing an online presence can be critical.
If you work for a firm, there may be company resources that you can utilize. If not, there are a number of other ways to create your own site. You can hire a web designer to lay the groundwork and teach you how to make changes and add content. There are also templates you can purchase from platforms like WordPress, or services like Wix that walk you through the website building process. Alternatively, if you have experience in web design, you can construct your website from scratch.
2. Network Through Social Media
You probably already use social media in your personal life, but did you know they’re a great way to network? Platforms like Facebook, Twitter and Instagram can be used to reach a large audience with fairly little effort. Interacting with other users and posting popular content can spread word of your services well beyond your own circle.
The more specialized platforms can also be useful if you manage them correctly. YouTube is known as a home for viral content, and if your videos appeal to the algorithm, your content can be promoted by the site without further effort on your part. LinkedIn focuses more on professional networking and should therefore include more formal content, as you’ll be connecting with peers rather than the general population.
3. Search for Clients
Rather than waiting for customers to come to you, go to the customers. People in need of commercial real estate agents may post ads on platforms like Craigslist or post on forums in hopes of finding someone to assist them. Once you find a few reliable sites, you can regularly check for customers in need of your expertise.
With so many different platforms available on the internet, promoting your commercial real estate business is easier than ever. Don’t be afraid to put yourself out there and take advantage of the myriad resources the digital age has to offer.